{"product_id":"optm-max-k-driver-custom-fit","title":"OPTM MAX-K Driver - Custom Fit","description":"\u003cp\u003eThe OPTM MAX-K is the first to achieve a combined 3 axis MOI of 13K to create the most stable driver in golf.  With an expert understanding of inertia and golf club mechanics, Cobra engineers have  been able to increase MOI while reducing  POI to reduce the amount of twisting that occurs on off-center hits across all 3 axes of rotation.  The result is our highest MOI driver that boasts greater forgiveness while achieving the low POI for more rotational consistency and reduced twisting for great accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE FIRST DRIVERS TO OPTIMIZE POI FOR STRAIGHTER MISS-HITS \u003c\/strong\u003e\u003cbr\u003eUntil now, MOI has been the primary measurement companies focus on to optimize club stability and forgiveness.  Cobra is the first company to talk about a lesser known measurement called POI, which accounts for club rotation across all three axes (MOI,Y (horizontal), MOI,X (vertical) and MOI,Z (toe up or down) that occurs during off-center hits).  The OPTM drivers are the first to optimize both MOI and POI through strategic weight placement \u0026amp; shaping to create a super driver - one that dramatically reduces gear effect to deliver up to 23% tighter disperson for longer and straighter off-center shots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLS IMPROVEMENTS VS LAST GEN\u003c\/strong\u003e\u003cbr\u003eBy optimizing POI in a compact head shape, the OPTM LS model is more forgiving and more accurate than last generation DS-ADAPT LS.  Using supercomputing and A.I. methods, Cobra engineers have created a design harmony that is hard to achieve by maximizing speed and accuracy through a reduction in POI.  The result is a dramatic reduction in side spin on off-center hits for straighter and more accurate drives that start and end up closer to your target line.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESHAPED FOR FORGIVENESS \u003c\/strong\u003e\u003cbr\u003eTo optimize MOI and POI, the mass is distributed more symmetrically around the center of gravity and across the 3 key axes and tightened around the CG to minimize the club's diagonal resistance to rotation.  Using A.I. driven simulation tools, Cobra engineers have studied millions of impact locations to gain an expert understanding of gear effect and how to determine the optimal location of the metal\/mass, and moveable weights in each model.   \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFUTUREFIT33 ADJUSTABLE HOSEL \u003c\/strong\u003e\u003cbr\u003eFutureFit33™ features 33 unique loft \u0026amp; lie settings to optimize your ball flight, minimize your miss, and maximize your distance. Loft \u0026amp; lie can be adjusted by +\/- 2 degrees in any direction, allowing for the ultimate fine-tuned fitting customization, while the innovative SMARTPAD® design enables the face angle to remain square regardless of the setting. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eADJUSTABLE WEIGHTING \u003c\/strong\u003e\u003cbr\u003eThe OPTM LS driver features an advanced descending weight system with 3 adjustable weights (11g, 7g, 3g) that can each be moved in the back (neutral flight), heel (draw-biased flight) or toe (fadebiased flight) positions to tune trajectory control. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eH.O.T. FACE TECHNOLOGY \u003c\/strong\u003e\u003cbr\u003eA forged face insert with H.O.T. Face technology delivers improved face flex for more robust distance and ball speeds on and around the center of the face.\u003c\/p\u003e\n\u003cp\u003eEuropean Golf Store currently serve over 125,000 returning customers and we pride ourselves in working to exacting international quality management standards. Our staff have a passion for Golf. With a PGA Professional in every store our customers can be sure that they get the best and most suitable advice for their every golfing need. We try harder to please, so buy with confidence at Halpenny Golf, the trusted Professionals.\u003c\/p\u003e","brand":"Cobra","offers":[{"title":"Default Title","offer_id":56933575393655,"sku":null,"price":511.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5051\/8044\/files\/OPTMMAXK.png?v=1774471416","url":"https:\/\/europeangolfstore.com\/en-gb\/products\/optm-max-k-driver-custom-fit","provider":"European Golf Store","version":"1.0","type":"link"}